ANTA acquires stake in PUMA through a €1.5 billion equity investment, marking a pivotal moment in ANTA Sports’ global expansion strategy and significantly extending its international market reach.
ANTA’s Strategic Acquisition Bolsters Globalisation Objectives
ANTA Sports Products Limited has entered into a binding share purchase agreement with Groupe Artémis, the investment vehicle controlled by the Pinault family, to acquire a 29.06 % equity interest in PUMA SE. The total consideration for the transaction is approximately €1.5 billion, to be paid in cash. This investment positions ANTA as the largest shareholder in the iconic German sportswear group and supports its ongoing commitment to broaden its global footprint.
The transaction is anticipated to complete by the end of 2026, contingent upon securing customary regulatory clearances and satisfying standard closing conditions. The entire acquisition will be financed from ANTA’s existing cash reserves, reflecting prudent capital allocation.
Enhanced Competitive Positioning in Global Sporting Goods
Commenting on the deal, Ding Shizhong, Chairman of ANTA Sports, observed that the investment underlines the company’s ‘single‑focus, multi‑brand, globalization’ strategic framework. He emphasised PUMA’s strong brand heritage and recognised global presence as assets that complement ANTA’s existing portfolio and expertise. According to Ding, collaboration between the two entities is expected to unlock incremental value for consumers and shareholders across key markets, including China.
Leveraging Operational Expertise and Brand Synergies
ANTA has built a leading position in the Chinese sporting goods market over more than three decades. Its multi‑brand operational model and expertise in brand revitalisation have underpinned sustained growth across regions including Southeast Asia, the Middle East, Africa, North America and Europe.
PUMA, with its established global presence and strong product positioning in football, running, training, basketball and motorsports categories, brings complementary strengths to ANTA’s portfolio. The combined capabilities are expected to generate enhanced competitive advantages across product categories and regional markets.
Commitment to PUMA’s Autonomy and Governance
ANTA has reiterated its respect for PUMA’s independent governance and strategic direction as a German‑listed entity. The company intends to seek representation on PUMA’s Supervisory Board to support constructive engagement while safeguarding brand identity and operational autonomy. ANTA has confirmed that it does not currently plan to launch a takeover offer for PUMA, reflecting its intent to preserve the brand’s distinct management culture and heritage.
Ding noted that recent market valuation levels do not fully reflect PUMA’s long‑term potential. He expressed confidence in PUMA’s leadership team and strategic direction, highlighting that the partnership will be governed at arm’s length with mutual trust and respect for independent decision‑making.
About ANTA Sports
Founded in 1991 and publicly listed on the Hong Kong Stock Exchange since 2007, ANTA Sports is a diversified global sportswear company engaged in the research, design, manufacturing and marketing of athletic footwear, apparel and accessories. Its brand portfolio includes ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN. ANTA is also the largest shareholder of Amer Sports, which houses globally recognised brands such as Arc’teryx, Salomon, Wilson and Peak Performance.
About PUMA
PUMA SE is a leading global sportswear brand with more than 75 years of heritage. It designs, develops and distributes performance and lifestyle products across categories such as football, running, training, basketball, golf and motorsports. With distribution in over 120 countries and approximately 20,000 employees, PUMA continues to influence sport and culture worldwide.
