DraftKings Expands Prediction Markets via Crypto.com Integration
DraftKings expands prediction markets following a strategic agreement with Crypto.com, aiming to enhance its regulated event contract offerings. This collaboration introduces the first-ever player-specific contracts for NFL and NBA events, while also setting the stage for future prediction markets in culture, entertainment, and politics.
The expansion underscores DraftKings’ broader objective to diversify and deepen its event-based trading capabilities across regulated US states. It also demonstrates the company’s ongoing commitment to developing innovative digital products at the intersection of sports, technology, and financial speculation.
Strategic Partnership with Crypto.com Accelerates Product Innovation
DraftKings has formally partnered with Crypto.com | Derivatives North America, a CFTC-regulated exchange, to enrich its standalone prediction market platform. This move significantly expands the scope of available contracts, particularly through the addition of individual player-focused markets—an industry first for the platform.
Jeanine Hightower-Sellitto, SVP and GM of DraftKings Predictions, commented:
“This collaboration meaningfully increases access to a wider range of predictive markets, reinforcing our mission to deliver an engaging, data-driven user experience under a federally regulated framework.”
Through this integration, users can now trade on outcomes within professional football and basketball, alongside previously available markets in soccer, MMA, tennis, boxing, golf, and the Olympics. The partnership also enables the upcoming inclusion of non-sporting categories such as politics and popular culture.
DraftKings Predictions Platform Expands National Reach
Currently accessible in states like Texas, Florida, Georgia, and California, DraftKings Predictions is a federally compliant platform regulated by the CFTC. The inclusion of Crypto.com’s infrastructure will also help facilitate the future rollout of Railbird Exchange, which will be integrated in the coming months to further broaden market access.
The announcement follows a broader trend of expansion for DraftKings, with recent product rollouts including a Spanish-language sportsbook experience and mobile betting authorisation in Missouri.
Crypto.com’s Global Head of Predictions, Travis McGhee, added:
“This alliance not only amplifies Crypto.com’s role in regulated prediction trading but enhances distribution across broader verticals—from finance and politics to entertainment and sport.”
Strengthening Compliance and Responsible Trading
In line with DraftKings’ Responsible Trading initiative, all tools and educational resources are accessible within the app and online platform. This ensures users are provided with robust risk management capabilities as the platform evolves.
For users interested in exploring the expanded functionality, the DraftKings Predictions app is available for both iOS and Android devices.
Strategic Expansion Reinforces Competitive Position
As DraftKings expands prediction markets through the Crypto.com partnership, it cements its reputation as a key player in regulated event trading. This evolution aligns with broader market trends of gamified finance, responsible speculation, and convergence between sports, entertainment, and predictive data tools.
Investors and industry observers should monitor metrics around market engagement, regulatory updates, and future integrations as DraftKings continues its growth trajectory.
