Priority Technology Holdings, a leading NASDAQ-listed fintech firm, has announced the acquisition of key assets from Boom Commerce alongside the establishment of a structured $50 million financing facility. This dual strategic move strengthens its revenue model and underlines its commitment to sustainable expansion.
Strategic Acquisition of Boom Commerce
Through this transaction, Priority Technology Holdings acquires Boom’s revenue agreements and customer relationships, assets that seamlessly complement its direct sales channel. Boom’s executive leadership, including CEO Sabin Burrell and COO John Hynes, will join Priority, ensuring operational continuity and accelerating strategic alignment.
“Boom Commerce is a strong fit for our direct distribution strategy,” said Tom Priore, Chairman and CEO of Priority. “Their proven ability to attract enterprise-level clients and deliver value-added services aligns perfectly with our sales growth objectives.” The deal is expected to deliver $5 million in incremental revenue by 2025, with nearly $6 million in adjusted EBITDA uplift through reduced third-party commissions.
$50 Million Financing Facility to Back Growth Ambitions
In parallel, Priority Technology Holdings has secured a $50 million delayed draw term loan facility. This facility will finance the acquisition of eligible residual and loan receivables, reinforcing Priority’s push into alternative finance solutions.
Tim O’Leary, CFO, highlighted the sophistication of the arrangement: “This securitisation-style facility is highly innovative for this asset class and offers us greater flexibility to support our ISO and ISV reseller ecosystem. It increases the capital we can provide to partners while enhancing the long-term value of their portfolios within Priority.”
The facility was arranged in collaboration with Värde Partners, a global investment firm recognised for its structured credit expertise.
Expansion Strategy Underpinned by Targeted M&A
This acquisition follows a series of targeted moves by Priority Technology Holdings, including the integration of Rollfi earlier this year to bolster payroll and benefits capabilities, and the acquisition of Plastiq to strengthen its B2B payments platform.
The company reported solid second-quarter 2025 results, with revenue climbing 9% year-on-year to approximately $240 million. Reflecting its strong performance, Priority upgraded its full-year guidance, now projecting revenue growth between 10% and 12.5%.
A Fintech Positioned for Scalable Growth
By acquiring Boom Commerce and securing flexible capital through a $50 million facility, Priority Technology Holdings has demonstrated a disciplined approach to growth. The company continues to optimise its capital structure while expanding its ecosystem, partner base, and recurring revenues.
This strategic alignment reinforces Priority’s position as an agile fintech innovator at the intersection of payments, banking, and commercial finance. As the firm capitalises on its robust infrastructure and forward-looking acquisitions, it remains well-positioned to deliver long-term value for investors and partners alike.
