Yimutian acquisition of Jiufeng Agriculture marks a pivotal move in the company’s strategy to establish a vertically integrated, AI-enabled agricultural ecosystem. This proposed transaction is expected to strengthen Yimutian’s footprint in the premium edible oil market while expanding its operations from B2B logistics into direct-to-consumer channels.

The agreement, while still in a preliminary stage and subject to due diligence and definitive terms, positions Yimutian to integrate Jiufeng Agriculture’s well-established cultivation and processing capabilities into its digital supply chain.

Strategic Fit with AI and Consumer Expansion Vision

By acquiring Jiufeng Agriculture, a respected name in camellia oil production, Yimutian aims to accelerate its transition toward a fully digitalised agricultural value chain. The transaction supports the company’s broader ambition to connect origin-based production with intelligent marketing and international distribution.

Notably, Yimutian plans to deploy AI-powered tools across the entire lifecycle—from precision planting and intelligent processing to digital distribution and targeted marketing. These technologies are expected to enhance product quality, reduce inefficiencies, and unlock greater commercial value.

“Our ambition is to make every hectare more valuable through technology and data,” stated Jinhong Deng, CEO of Yimutian. “This partnership brings us closer to realising an AI-driven supply chain that serves both producers and consumers more effectively.”

About Jiufeng Agriculture: Established Roots in Premium Camellia Oil

Founded in 2012, Jiufeng Agriculture operates a vertically integrated business covering the full camellia oil lifecycle. With over RMB 110 million invested into high-standard plantations covering 30,000 mu (around 2,000 hectares), the company also coordinates with a consortium managing an additional 150,000 mu across Hunan Province.

This region, known for its favourable climate and camellia cultivation heritage, provides consistent access to premium-grade raw materials—an essential foundation for expanding into high-value product lines and branded consumer offerings.

Implications of the Yimutian Acquisition of Jiufeng Agriculture

If successfully concluded, the acquisition will enable Yimutian to:

• Secure upstream control over raw material supply for edible oil production
• Introduce AI-enabled processing and traceability across value-added products
• Expand into consumer-facing retail and digital marketplaces
• Leverage its nearly 60 million user base and 2,800-county coverage to accelerate distribution

However, investors should remain cautious. The agreement remains non-binding and subject to various closing conditions, including regulatory compliance, audit outcomes, and final contractual terms.

Despite this uncertainty, the acquisition aligns with Yimutian’s recent efforts to diversify into B2B2C models. The company’s earlier deal with Ningbo Xunxi Technology offered digital commerce and logistics capabilities, and this move further deepens its consumer market integration.